In 2019, a mother-daughter duo set out on an inspiring entrepreneurial journey with a shared vision to revolutionize the world of beauty. Driven by a desire for cleaner ingredients and a simpler makeup routine, together, they founded Jonela Beauty, a brand dedicated to enhancing beauty while prioritizing skin care.

Jonela Beauty is the product of their passion and innovation, proudly presenting Filipino custom-formulated beauty products. Nestled in the picturesque Philippines, Jonela Beauty sources the finest and richest ingredients to create their exceptional multifunctional skincare and makeup solutions.

Beyond its commitment to quality, simplicity, and effectiveness, Jonela Beauty is on a mission to spread Filipino-made products in the United States. They are dedicated to introducing the beauty and skincare treasures of the Philippines to a wider audience. Welcome to the world of Jonela Beauty, where beauty and skin health are harmoniously intertwined, and the spirit of Filipino craftsmanship shines through in every product.